SEA

Search Engine Advertising:

The best moment to confront a customer with products, services and information is the moment he is searching for it. To deliver relevant results to a seeking person yields sympathy and sells products.
Search engines realised exactly that fact and offer the possibility to apply advertising in text form in line with data base search results based on cost per click. These text advertisements are called Sponsored Links and are book able in every German or international search engine.

Presently there are three major and several smaller providers of sponsored links existing, which serve the whole German search net with text advertisement. The big players in doing so are Google, Overture and Miva. All three have developed their own technologies to integrate text advertising in search engines and to measure the success of ads. The unchanging fact with all search engines is that the positions are auctioned. Thus one click may often cost more than one Euro, so that monthly thousands of Euros may flow into Sponsored Listings.

metapeople is able to make your search engine advertising a success by relating every keyword, every measure, every search engine and every user’s action and editing this data in a transparent way. Return on investment is the key to success here! You have to find out what is happening to your money and what the results are.

Search engine advertising may bring you an exponential growth in sales if the processes fit together and you trust in the know-how of specialists.