27.09.2007

Good access to the costumer: Sparhandy break new ground in the field of Online Marketing

Web-Videos speak to the target group directly and effectively

Köln, 25th September 2007 - Video-Ads are one of the most promising trends discussed at the OMD this year. Sparhandy, one of the leading German online companies in the field of mobile communications, demonstrated how it works and currently provides the viral spread of popular web-videos from moviebakery. Beside the fact that this freestyle portion of online marketing has great potential, agencies metapeople and SUMO ensures that this mobile phone service provider will have the best presence in the search engines.

Sparhandy take advantage of the growing popularity of web-videos with original advertising spots. moviebakery is the online platform with which the agency conceptbakery brings together amateur film-makers and business. The film producers shoot with a small budget but produce many good ideas of promotional films for the client. Subsequently the viral videos become popular. And this concept works: in terms of acceptance of the target group the funny short film performs better than the professionally produced advertising spots. Through a little pioneering spirit, Sparhandy and Germanwings were the first two companies to decide to be involved in this innovative form of advertising.

At the same time, SparHandy intensified cooperation with SUMO, the specialists for serious search engine optimization. With an effective packet of measures SUMO made sure that the Sparhandy website always occupies the top places in the search engines when the user enters the appropriate keywords. Thus the company can refer to reference customers like Deutsche Telekom, Obi and RWE.

Furthermore Sparhandy has found with metapeople a strong partner in the field of search engine marketing. There is a big advantage of this kind of advertising: the ads in search engines will only be shown if suitable queries are asked by the user and furthermore they are guided directly to the website of the advertiser. This partnership with metapeople began in October. Clients, including Lufthansa and Postbank, already access these services from metapeople.

Wilke Stroman, managing director from Sparhandy Gmbh & Co. KG: "Online marketing is an interactive and therefore very efficient way of advertising. The web-videos provided by moviebakery are redistributed by the target group itself. And thanks to search engine marketing Sparhandy with its favourable and customer friendly offers are always exactly the place for internet users searching for good value mobile phone service providers. We are pleased to have found three professional partners in online marketing which perfectly fit to the direct and customer-oriented approach of Sparhandy."

Website: www.sparhandy.de

About Sparhandy

Sparhandy GmbH & Co. KG has established itself as one of the leading services companies in the field of mobile communications. The Cologne online retailer sells impartial provider services and terminals focused on mobile communications and also develop independent innovative offers. This year Sparhandy GmbH & Co. KG has already welcomed their 140000th customer (as of 08/07).

The online shop Sparhandy.de is in first place for user-friendliness. Through their flexible structure customers can put together a package from a wide selection of mobile phones and tariffs according to their wishes. The decisive reason for the favourable offers from Sparhandy GmbH & Co. KG is the high number of units sold. Naturally these favourable offers are not made at the expense of customer service.


Contact

Sparhandy GmbH & Co.KG
Vanessa Winkelbach
PR, Marketing
E-Mail: vanessa.winkelbach@sparhandy.de
Fax: +49 (221) 27794 - 333

Trimedia Communications Deutschland GmbH
Thomas Engel / Marc Pedack
E-Mail: thomasengel@dus.trimedia.de
marcpedack@dus.trimedia.de
Tel.: +49 (211) 96485-31 / -52
Fax: +49 (211) 96485-45